Agree on the goal first
For an informational website, a useful action might be contact; for a service, registration; for a store, a purchase. The event name must match the actual stage. If a button only opens a form, do not call it a successful inquiry. If a request reached the backend but was not saved, it is too early to count a sale. Describe the event in plain terms with the business owner: what must happen in the system before confirmation is sent to analytics?
Which categories AURA GEO provides
The current schema includes lead, contact, signup and purchase. A browser goal is saved as client_conversion; a server event as server_conversion. This distinguishes origin, not an automatic check of all data's commercial validity: your website is responsible for sending at the correct moment. The server-adapter secret stays on the backend and must not be placed in a public script. Connecting AURA alone does not grant access to a payment system or confirm a customer's payment.
How to configure a confirmed inquiry
Install the standard referral tracker, then ask your developer or agent to add server delivery after an inquiry has been saved successfully. Use a unique event identifier to prevent the same action from being recorded twice. Do not send email addresses, inquiry text or customer personal data in an analytics event if the schema does not provide for them. Check a test inquiry separately and ensure that retrying the request does not create extra goal completions in the report.
Limits to connecting an event with its source
AURA can count an event with a recognized AI source when the corresponding information is actually transmitted. It does not build a hidden visitor profile or automatically connect all future visits across devices. An exact multisession path from one ChatGPT answer to a deal a month later cannot be promised. Specify which inquiries had an observable source; for complete sales management, use your own backend or CRM holding the necessary history.
What to show the business
An educational report can have separate rows for loads with an AI source, browser actions and server confirmations. A real client's figures must come only from its events. Do not add every category into a single ‘customers from AI’ total: one inquiry may have involved several pageviews and a button click. Open analytics in AURA and check the period. If a goal has not yet been configured, the next step is integration, not a zero rating of content effectiveness.
Conditions and limitations
- AURA does not reconstruct unknown sources or count unique buyers from tracker events.
Explore the details
An understanding of the measurement unit, available coverage and a specific action for obtaining actual data.
Check goal events